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Jessica Reddy Designer + Pixel Planter About Me I've been working in the design industry for 25 years, constantly expanding my skills and honing my craft. I started my career working as a marketing and motion designer for a tv broadcasting company in Chicago. Ten years later, I moved to San Francisco where I expanded my design world and spent the next decade in the user experience field at Walmart.com. In the last few years I have blended my love for design, my artistic skills, and passion for the outdoors into a landscape design career . Check out my three portfolios or resume and see what I can do for you!

EXPERIENCE 2025 - CURRENT LANDSCAPE DESIGN ASSISTANT LANDSCAPE CREW MEMBER 2021-2025 LANDSCAPE DESIGN ASSISTANT GRAVATERRA A ssisted with the landscape design process - on-site surveys, site maps, AutoCAD plans and illustrated concept drawings for clients in Marietta, GA area. Additionally, worked on the GravaTerra crew maintaining properties in the Marietta area - including pruning, weeding, mulching, mowing and installing. GARDENHOOD Worked with fine gardener/owner to transform SF Bay Area spaces into beautiful places. Ass isted with on-site surveys, prepare plans for hardscape and plantings, research features and materials, collaborate and create conceptual drawings both hand-drawn and digital renderings, and organize final client presentation s. Additionally worked with the Gardenhood team on plant procurement, installations, irrigation, and maintenance. 2012-2020 SENIOR UX DESIGNER | 19-21 UX DESIGNER | 12-19 WALMART.COM Designed solutions for multiple projects on responsive web and mobile platforms. Identified opportunities based on multiple data points including business strategy, customer needs, and competitive learning. Moved from ideation and brainstorming to create strong and competitive solutions. Created point of view with patterns identified across competitive models. Performed intermediate analysis of best-in-class problem-solving practices and models. Created and constructively critiqued experiences for end-users. Designed for accessibility and inclusion, including ADA compliance standards. Also l ed art direction for promotional swag and conference materials. 2000-2010 ASSISTANT ART DIRECTOR MARKETING & MOTION DESIGNER 2006-2010 MOTION GRAPHICS DESIGNER FREELANCER WEIGEL BROADCASTING Managed and executed promotional projects for on-air, print, and online for nine independent stations (including ABC, CBS, & the network formerly known as The WB). Responsible for multiple on-air show packages & promos, magazine and newspaper advertising, logos, outdoor media, transit advertisements, website design, commercial production, and even a parade float or two. Awarded two Emmy nominations. ABC-7 WLS-TV Created daily news graphic elements for 10pm and weekend newscast. Assisted design team in standard to high definition news graphics conversion, production of online marketing promotions for Motorola, Baker’s Square and ABC network shows. Additionally, created show & online graphics for LiveWell, a nationally syndicated health and wellness channel. SUMMER 1999 MARKETING DESIGN INTERN MORNINGSTAR INC. Created and assisted in promotional and advertising material including temporary signage, print and online advertisements, posters, and postcards. Also assisted with photo shoot direction and other marketing materials. SKILLS + INTERESTS Multifaceted designer with unique skills: + Landscaping Skills: Produce hand drawn concepts (digital + paper), 3D computer renderings, research and brainstorm unique and functional concepts and materials, produce high quality presentations for client approval + getting hands dirty to be part of the hardworking process + UX Skills : Wireframing, Competitive Analysis, Usability Testing, User Flows, Journey Mapping, and Prototyping + Motion/TV Skills: Meet fast-paced deadlines, lead photo shoot direction, work on set as official rubber chicken thrower for the Svengoolie production team and debut as a bearded lady (one and only acting credit). + Momming Skills : Keeping kids motivated, engaged and happy, conjuring up things they can build with recycled materials and drawing outside of the lines with them. TOOLS ON MY TOOLBELT: HORI HORI KNIFE; FOLDING PRUNING SAW, LEATHER GLOVES, & PRUNERS IN THE BAG: 100 FT REEL MEASURE, CLIPBOARD + DAD'S 'VINTAGE' DRAFTING TOOLS 3D RENDER / CAD PROGRAM: AUTO CAD 2026, HOME DESIGNER ARCHITECTURAL ADOBE CREATIVE SUITE: PHOTOSHOP, ILLUSTRATOR, AFTER EFFECTS UXD APPS SKETCH, FIGMA, PROTOPIE OFFICE PROGRAMS GOOGLE, MICROSOFT + iOS EDUCATION Landscape Design Technician Certificate Lanier Technical College 2026 B.F.A. in Art - Graphic Design Journalism Production Minor University of Wisconsin-Stout 1999 Graduated cum laude NOTABLE Two Emmy Nominations for Best Campaign Launch Chicago/Midwest UW-Stout Graphic Design Association President '98-'99 Student Advisory Council, Art & Design Department '96

Back to Portfolio CONCEPT Teenagers Hangout Type Backyard About This family wanted their backyard transformed into a space for their three teenagers. The design takes every inch of space to create hangouts. Unique features include the sunk-in fire pit, a second story pergola addition on top of the garage, and a private seating space behind the in-law unit with a secret colorful garden. Luscious greenery accented with several textures of white blooms produce a glowing moon garden - making it possible to enjoy the garden at night. Location Sherwood Forest | San Francisco, CA Client SF City College Responsibilities ‣ Initial client meeting ‣ Site measurements ‣ Base sheet preparation ‣ Hand-drawn isometric concepts ‣ Plant, hardscape & feature research

Back to Portfolio Japanese Inspired Type Front yard About These clients were looking to clean up their overgrown space and transform it into a simple, but wild and natural garden. An additional wall was constructed to hide trash cans and create extra storage for the family. Focal plantings like Pinus thunbergii ‘Thunderhead’ and the unique Garry elliptical ‘Evie’ were chosen to give a nod to the Asian style that clients were looking for. Location Diamond Heights | San Francisco, CA Client Gardenhood Responsibilities ‣ Site measurements + base sheet preparation ‣ Hand drawn concepts for owner & client approval ‣ Collaborate and research plantings, boulder selection ‣ Final presentation plant list ‣ Planting & irrigation setup w/ team Left Side Additional boulder delivered and placed with me).

Back to Portfolio CONCEPT Happy Face Preschool Type Front yard About My children's Spanish immersion preschool and owner's home was in need of a makeover. The concept for this space was to make a visual pleasing, colorful, and textural garden
, with low maintenance thriving plants, and mindful spaces used by both the family 
and the preschool - including safe & sensory friendly plantings and features. Location Sunnyside | San Francisco, CA Client SF Resident Responsibilities ‣ Initial client meeting ‣ Site measurements ‣ Base sheet preparation ‣ Hand-drawn concepts & revisions ‣ Plant, hardscape & feature research Plant plan Hand-drawn frontyard concept Quick concept for client approval #1 Client was interested in incorporating an arbor as an entrance to the residential section of the house. Concept #2

Back to Portfolio Garden Gallery: Out Type Backyard About What can I do with this root tangled, rocky rented backyard of mine? Grow vertically...but with a twist! Each vintage frame is customized with up-cycled planters and various types of plantings. Inspiration comes from the plants themselves or the materials I have on hand, found at markets, or free-cycled from others. I would love eventually to create these pieces for businesses and residential spaces in the future. Location Portola | San Francisco, CA Client Personal project Responsibilities ‣ Brainstorm concept ‣ Build + find materials ‣ Maintain plantings

Back to Portfolio Active Family Oasis Type Backyard About This garden space needed to stay as active as the family is. Defined zones helped separate the lounge seating area for their daughter, a safe space for their son to shoot hoops, and a place for the parents to grow vegetables and fruits, as well as a place for all to gather for outdoor dining. The final touches are yet to come and the project will be completed in phases. Location Inner Richmond | San Francisco, CA Client Gardenhood Responsibilities ‣ Base sheet preparation ‣ Collaborate + research inspirational images ‣ Functional diagrams

Back to Portfolio Modern Edible Garden Type Backyard About Vegetables and fruits are growing in every space of this garden - blueberry shrubs, espaliered apples, fig and lemon trees, and seasonal vegetables in stock tanks. The hardscape was established but needed a better layout and new materials. The lounge area was brought closer to the house, the dining area was moved to the upper garden, and the outdoor grilling and seasonal gardening was arranged in the lower garden space. Location Anza Vista | San Francisco, CA Client Gardenhood Responsibilities ‣ Site measurements ‣ Base sheet preparation ‣ Digital concepts for owner & client ‣ Collaborate and research materials ‣ Planting & irrigation setup with Gardenhood team in the rain!

Back to Portfolio Pollinator-Friendly Type Backyard About This Inner Sunset garden needed a revamp - the idea was there but needed a gardener's touch. Flagstone under the porch guides you to the paver pathway through the backyard into a sunny sitting area where people and bugs can enjoy the natural-looking landscape with multiple colors and textures. Location Inner Sunset | San Francisco, CA Client Gardenhood Responsibilities ‣ Site measurements ‣ Base sheet preparation ‣ Functional diagram concepts for approval ‣ Collaborate and research hardscape materials ‣ Final presentation pollinator-friendly plant list

Back to Portfolio Garden Gallery: In Type Indoor About A move to Georgia challenged my garden capabilities - more seasons and the dreaded frost. Could I do the same indoor garden gallery style that I did outdoors? Through trial and error...yes. With the same concept and a little more structure and ramping up my houseplant knowledge I've come to a creative place having fun and displaying plants in a different way. Location Cumming | Georgia Client Personal project Responsibilities ‣ Brainstorm concept ‣ Build + find materials ‣ Maintain plantings

Back to Portfolio Garden Illustrations for Clients Type Illustrations About These concepts are used to sell clients a landscaping company's vision. While master plans have a place in the design process - these illustrations help the client see the landscapers vision. Concepts are taken from (sometimes really) rough scribbles to beautiful hand-drawn deliverables. Location Marietta, GA Client Grava Terra SF Residential Client Responsibilities ‣ Translate rough sketch to finished product ‣ Identify gaps in layout ‣ Create digital image for client.

Landscape Portfolio Pollinator-Friendly Master Plans Lanier Tech Campus Teenagers Hangout Garden Illustrations for Clients Japanese Inspired Pet + Family Friendly Garden Gallery: In Modern Edible Garden Happy Face Preschool Active Family Oasis Garden Gallery: Out Note: More portfolio examples upon request